Are Hummer Owners Idiots?
By Mark Morford, SF Gate Columnist
Wednesday, January 15, 2003
Just in time for America's latest murderous war for oil, just in
time to be reminded of exactly why our foreign policy is so
horribly mangled and debilitating and Saudi enslaved and terrorist
ready ...
Just in time to crush a few thousand smaller cars and kill a bunch
of pedestrians and poison the environment and still be able to
traverse six feet of standing floodwater in order to make it in
time for Timmy's soccer game, it's the rollout of the new Hummer
H2, the biggest joke of the entire SUV world, representing, well,
just exactly everything that's wrong with America's view of the
world.
Oh come now. You know it's true. You've seen the magazine ads and
you've ogled the billboards and maybe sat there sort of benumbed
and sad as you witnessed the noxious TV commercials that show the
Hummer proudly spanking the soul of humanity and necessity and
subtle intelligence. Grunt and drive, baby.
Perhaps you have felt, like millions of others, your very anima
spasm in pain when one of these absurd tanks rumbled by you in
the street, making children cry and beautiful women roll their
eyes in disgust and most everyone else realize, Jesus with a Mini
Cooper, hasn't the inane SUV thing gone far enough?
Isn't there enough evidence of these land tanks' utter uselessness
and danger and cultural detriment? How much proof do we need? And
aren't we ready for some sort of momentous change?
Think about it. The past few decades have seen dramatic revolutions
in every other technological realm, from PCs to the Internet to
medicine, from DVDs to cell phones to deep-space telescopes,
from "smart" refrigerators and PDAs and MP3 players to
glow-in-the-dark vibrators that can run off the power in your phone
line during those particularly naughty blackouts.
So why not the car? Why, then, has there been absolutely zero
significant revolution in automobile-engine technology in the past
50 years? And can this be connected to the ridiculous upsurge in
sales of the false-macho, faux-rugged, increasingly deadly SUV?
Shall we tender a guess?
Of course it's because of the oil and auto industries. It is not
even a question. Of course it's because of the titanic truckloads
of cash to be made by continuing to exploit the world's oil
reserves, brokering obscene deals and destroying land and earning
our nation phenomenal levels of hatred, going so far as to prepare
to kill hundreds of thousands of Iraqis to protect those reserves.
And the SUV, simply put, is the poster child for America's
incessantly voracious oil appetite. This is why ShrubCo has
aggressively thwarted the development of alternative fuels,
killed legislation that would've mandated both tougher fuel
requirements and the development of zero-emissions technology.
Just ask Dubya Sr.: Oil does a rich, paranoid ruling class good.
It matters not, of course, that the piles of evidence stacking
up against the SUV increasingly prove not only that it is the
most abusive, oil-dependent, terrorist-supporting death beast
on the road today (as Arianna's Detroit Project ad campaign so
delightfully points out) but also that SUVs are owned, by and
large (but not, of course, exclusively), by complete jackasses.
You know it's true. SUV drivers tend, more than any others on
the road, to be aggressive jerks. And New York Times reporter
Keith Bradsher's new book, "High and Mighty: SUVs -- The
World's Most Dangerous Vehicles and How They Got That Way,"
proves it.
As reported in a superlative Washington Monthly article that
quotes extensively from Bradsher's book, SUV owners tend to be,
in part, more selfish, self-centered, narcissistic, insecure
and vain than their car-driving brethren. Oh yes they do. And
the research backs it up.
They are frequently "nervous about their marriages and
uncomfortable about parenthood. They often lack confidence in
their driving skills. Above all, they are apt to be self-centered
and self-absorbed, with little interest in their neighbors
and communities. They are more restless, more sybaritic and
less social than most Americans are."
Oh but it doesn't stop there. Only a small fraction of SUVs
are ever used for actual work, or for their off-road
capabilities, or by people who actually need them for
inclement weather or for their hauling utility. And SUVs are,
as Bradsher points out, intentionally designed to appear more
reptilian and threatening, in an attempt to instill a false
sense of ruggedness and menace and a get-outta-my-way machismo.
And, of course, they succeed. Sort of.
Furthermore, SUVs are marketed, and widely accepted, as more
safe, more solid and protective, which is of course one of the
industry's biggest and most contemptible lies.
In truth, SUVs kill a great many more passengers than they save.
They crush other cars, and study after study proves they
themselves have shockingly high fatal rollover rates and
lethal side-impact dangers. And, given the horrible visibility
from SUVs, their drivers have a rather unfortunate habit of
running over their own children in the driveway. True.
This, combined with how their false sense of ruggedness
encourages their owners to drive them like maniacs, makes for
one of the biggest and most dangerous mass delusions in modern
American culture.
In fact, the "kill rate" for SUVs is truly appalling.
To paraphrase the Washington Monthly article, for every one
life saved by driving an SUV, five others will be taken. And
research has proved that a tank like the two-ton Chevy Tahoe
kills 122 people for every 1 million models on the road; by
comparison, the Honda Accord kills only 21 per 1 million such
vehicles.
In other words, SUVs aren't the slightest bit safe for you,
or your children or other drivers -- especially other drivers.
And to own an SUV, Bradsher asserts, essentially places the
driver's own ego above the health and safety of those around
him, not to mention the health of the environment.
Oh hell, it's tempting to quote the entire article, and the
book, and you should just go click it right now and read the
whole piece, because it really is truly appalling and sad and
horrifying and really does go a long way toward answering
that age-old question, Why do so many SUV drivers seem to
be such jerks?
Which brings us, naturally, right back to the Hummer. The
King Kong of SUVs, the biggest, most thuggish, most gluttonous,
most utterly useless, cartoonish, silly, ultimately deadly
civilian vehicle on the road today. Exactly three people in
the entire nation actually need one, and they're all running
guns and delivering copies of Honcho to ultraparanoid militias
in remote Montana.
Perhaps it is worth noting, in this time of imminent, useless
war, when our country is being run by, essentially, a failed
Texas oilman, that it might be about time to rethink our
all-American, bigger-is-better, screw-the-environment,
high-fivin', the-world-is-our-prison-bitch mentality.
Perhaps this is the ultimate reminder the Hummer makes so
explicitly clear. Perhaps this is why the SUV itself is such
the ideal ethical lightning rod in today's global climate.
For in truth, it is exactly the mentality that gave birth to
the SUV and the Hummer in the first place -- the weak ego, the
need to strut a phony toughness, the insecurity, the patriotic
narcissism, the false sense that all is solid and protected and
that we care for no one but ourselves -- that has turned us into
what we are today.
Which is to say, the world's bully, the preemptive superpower
aggressor, the Great Antagonist, the most openly reviled nation
on the planet, equal parts loathed and bitterly envied and
grudgingly feared and desperately in need of a long, deep
sociopolitical colonic -- to say nothing of a nice bicycle.
More delightful proof positive that most SUVs are, in fact,
morally repugnant. Go, America!
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